Unlocking the secret to discovering your unicorn client.

Chrissy Symeonakis
4 min readSep 26, 2023

A unicorn client refers to an ideal or dream client that perfectly aligns with your business or professional goals. They are the clients who not only appreciate and value your products or services but also contribute significantly to your success. Unicorn clients are a rare find, often characterised by their high level of engagement, loyalty, and willingness to invest in your offerings.

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Chrissy Symeonakis

Chrissy is an Australian journalist, editor and writer who has a passion for the tech, marketing and hospo. Founder of Agency Creative Little Soul.